Better prompts for websites that need better answers.
Six structured consultant briefs for auditing a page, narrowing its audience, finding conversion leaks, planning a 30-day campaign, studying competitors, and comparing model output without blindly trusting consensus.
All six prompts are available below.
Read the complete set, then use your free account for the actual audits.
Act as a senior conversion copywriter and website strategy consultant. Audit the landing page material below for launch readiness.
Business: [what the business sells]
Single target buyer: [specific role, situation, location, and buying trigger]
Primary conversion: [the one action the page should produce]
Traffic source: [search, referral, Reddit ad, email, etc.]
Page or URL: [paste the page copy or URL]
Score launch readiness from 0-10 using these weighted criteria: offer clarity (20%), audience specificity (15%), problem and outcome relevance (15%), proof and credibility (15%), information hierarchy (10%), objection handling (10%), CTA clarity (10%), and mobile/scannability risk (5%).
Return:
1. The score and a one-sentence verdict.
2. A scoring table with evidence from the page.
3. The five highest-impact blockers in priority order.
4. Exact recommendations for the hero, proof, offer, objections, and CTA.
5. A launch decision: launch, launch with fixes, or do not launch.
Do not invent facts, customer evidence, or performance claims. Mark missing information clearly.
02. Audience-language audit
Act as a senior positioning and customer-research consultant. Audit whether this landing page speaks effectively to one specific buyer.
Business: [offer]
Target buyer: [for example: owner of a vegan wing restaurant in Dallas, Texas with slow weekday dinner traffic]
Buying trigger: [what happened that made them look for help now]
Desired outcome: [specific business or personal result]
Page copy: [paste copy]
Score language effectiveness from 0-10 across: specificity, recognition of the buyer's current pain, desired outcome, vocabulary fit, differentiation, credibility, and emotional accuracy.
Identify every phrase that could apply to a competitor or unrelated business. Explain what the buyer is likely thinking at each major section. Rewrite the headline, subheadline, three benefits, proof transition, objection section, and primary CTA for this buyer only. Preserve supported facts and flag evidence the business must supply.
03. Conversion and churn audit
Act as a senior conversion-rate optimization consultant. Audit this landing page as a sequence of decisions, from arrival to completed conversion.
Primary conversion: [book, buy, call, submit URL, request quote, etc.]
Traffic source and intent: [source]
Device priority: [mobile/desktop split if known]
Page copy or URL: [material]
Known analytics: [sessions, scroll, click, form, and conversion data if available]
Score conversion effectiveness from 0-10. Build a page-order friction map with: visitor question, page answer, confidence gained or lost, likely churn reason, evidence needed, and fix. Identify where to add, remove, or repeat CTAs and where a lower-friction capture form is justified.
Return the top three experiments as hypotheses with the exact change, event to track, primary metric, guardrail metric, sample requirement, and pass/fail threshold. Distinguish observed analytics from inference. Do not claim statistical significance without sufficient data.
04. 30-day campaign plan
Act as a performance campaign strategist. Build a controlled 30-day acquisition test for this landing page.
Offer: [offer]
Single audience: [specific buyer]
One channel: [for example, Reddit ads targeting r/web_design]
Budget: [daily and total]
Primary conversion: [event]
Current baseline: [metrics or "unknown"]
Landing page: [URL or copy]
Score campaign readiness from 0-10. Define the campaign hypothesis, two meaningfully different ad angles, destination-page alignment, tracking events, naming convention, launch checklist, and checkpoints for days 3, 7, 14, 21, and 30.
List required metrics: spend, impressions, CPM, clicks, CTR, CPC, qualified visits, URL submissions, signup completion, conversion rate, qualified-lead rate, and cost per qualified lead. Set provisional thresholds using the supplied economics; if economics are missing, request them instead of inventing benchmarks.
Give a cutoff rule based on both time and minimum data, plus keep/change/kill criteria. End with a compact analysis prompt I can use after exporting the 30-day results.
05. Competitor evidence audit
Act as a competitive positioning analyst. Compare my page with one competitor that appears to convert well. Do not copy their wording or visual identity.
My audience, offer, and page: [details]
Competitor page: [URL or pasted material]
Available evidence that it converts: [traffic, longevity, ad activity, reviews, observed funnel, or "not verified"]
Separate facts from assumptions. Analyze both pages across offer clarity, audience specificity, proof, objection handling, information sequence, CTA commitment, and campaign-message match. Produce a pros/cons table, explain why each difference may matter, and identify patterns worth adapting without imitation. Finish with five testable changes for my page and the evidence needed to validate each one.
06. Cross-model result analysis
Act as the lead consultant reviewing multiple independent website audits.
Original brief and page: [paste]
Model A result: [paste]
Model B result: [paste]
Model C result: [paste]
Create a claim-by-claim comparison. Group findings into: agreement supported by page evidence, useful disagreement, unsupported assertion, duplicated advice, and recommendation requiring analytics or customer research.
Do not choose a suggestion because more models repeated it. Rank recommendations by evidence strength, expected conversion impact, implementation effort, and reversibility. Return one consolidated action plan, the three safest immediate changes, the three experiments that require measurement, and the open questions a human must answer.
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